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Online gaming platform Zupee has partnered with the government-backed Open Network for Digital Commerce ( ONDC ) to broaden the reach of its skill-based games to a larger audience. As part of the agreement, Zupee is listed as a seller application on ONDC, offering its popular Ludo game through the platform, according to a statement on Monday. "We are delighted to partner with ONDC and be listed on the platform.
This collaboration strengthens our efforts to bring the joy of playing culturally relevant Indian games, responsibly, to a larger audience," said Dilsher Singh Malhi, founder and CEO of Zupee. This partnership will empower ONDC and Zupee to expand their reach, accelerate customer acquisition and provide even greater value to their growing user base, the statement added. Founded in 2018 by Malhi and Siddhant Saurabh, Zupee offers skill-based games where players' success depends on their skill, knowledge, attention and experience.
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Gupta, Professor: Department of Finance and Business Economics, University of Delhi View Program Marketing Performance Marketing for eCommerce Brands By - Zafer Mukeri, Founder- Inara Marketers View Program "ONDC has been committed to delivering a range of products and services through a democratised digital commerce and a neutral ecosystem for sellers," said T Koshy, managing director and CEO of ONDC. "Zupee's integration on ONDC Network will not only facilitate offering of value entertainment to larger users in India but also allow them to access a wider range of products and services at a right price from a single, unified platform." Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories This development comes as ONDC seeks to diversify its services and deepen its presence across multiple sectors.
Recently, online travel aggregator EaseMyTrip launched marketplace ScanMyTrip on the network, to offer travel services. In addition, ONDC has been ramping up its financial services by onboarding various consumer-facing apps. On August 22, ET reported that the network is set to roll out insurance and mutual fund products within the next two months and will partner Mastercard for credit cards.
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