You don’t have to ‘Believe in Chicken’ or God to believe that people’s religious views should be treated with respect

As someone who doesn’t believe in God (atheist) and doesn’t believe in chicken consumption (vegetarian), when it comes to this week’s row over whether or not the new KFC ad campaign is blasphemous, I have, as they say, no skin in the game — crispy coated in the Colonel’s flavoursome spice mix or otherwise. The Advertising Standards Authority (ASA) has revealed that it has received hundreds of complaints about the fast-food giant’s ‘Believe in Chicken’ commercial, with viewers variously claiming that it mocks Christianity, that it glorifies cults and Satanism and even that it promotes (gulp!) cannibalism..