2 weeks Ago By Waquar Haider
In August 2024, Xiaomi achieved the second position in global smartphone sell-through volume, surpassing Apple. For clarification, sell-through volume indicates the actual units sold to end consumers, rather than merely those dispatched to retailers. This information is sourced from Counterpoint's Smartphone 360 Monthly Tracker.
Also Read: Infinix to unveil its thinnest smartphone yet; Everything we know so far Apple falls to 3rd. In August 2024, Samsung remained #1 and widened its gap over 2nd place. Meanwhile, Apple continued to decline and dropped to third place.
Xiaomi has seen consistent growth and has surpassed Apple as the world's second biggest smartphone maker in August. pic.twitter.
com/CbCj39fLPu — Anthony (@TheGalox_) September 18, 2024 Remarkably, this marks the first occasion since 2021 that Xiaomi has secured the second position. An accompanying image provides a clearer perspective on the fluctuations in sell-through volume for products from Xiaomi, Apple, and Samsung over the past three years. Xiaomi has successfully maintained a steady increase in its sell-through volume throughout the period, reclaiming the second position in the market.
In contrast, Apple presents a more limited selection of products, which may account for the variations in its sell-through volume over the years. Furthermore, the iPhone 16 series has faced challenges in generating substantial consumer interest, with recent analyses indicating that it may fall short of the sales numbers achieved by last year's models. Nevertheless, Xiaomi has emerged as one of the fastest-growing smartphone brands in 2024, playing a significant role in the recovery of the global smartphone market.
The report indicates that seasonal declines in key markets for Xiaomi were counterbalanced by growth driven by promotions in Latin America. Research Director Tarun Pathak noted, “This year, Xiaomi has implemented a more streamlined product strategy, concentrating on developing a flagship model for each price category instead of introducing multiple devices within a single segment. Additionally, the company has revitalized its sales and marketing efforts while continuing to expand into new markets and strengthen its presence in existing ones.
While entry-to-mid-tier devices remain strong performers for Xiaomi, the brand has also made strides in the premium segment with its foldable and 'ultra' devices.” This is the first time the brand has reached this position since August 2021, despite sales remaining flat month-on-month compared to Apple’s seasonal decline during the same period #Techinformer #Xiaomi #Apple pic.twitter.
com/EJPy6FAGtu — Tech Informer (@Tech_Informer_) September 19, 2024 Many of Xiaomi's primary markets have experienced economic recovery in recent quarters, which has positively impacted demand in the lower price segments. The report further emphasizes that the company's dominance in the market is particularly pronounced in the entry-level category, specifically devices priced under $200. Also Read: Xiaomi’s game changer! Leaked patent reveals tri-fold smartphone in development.
