2 weeks Ago By Omair Pall
Xiaomi made waves by becoming the second-largest smartphone brand in the world based on sell-through volume, surpassing Apple. Sell-through volume measures the actual number of phones sold to consumers, rather than just those shipped to stores, giving a clearer view of a brand's market strength. This milestone, highlighted by market research firm Counterpoint in their Smartphone 360 Monthly Tracker, underscores Xiaomi’s impressive growth in a competitive industry.
Apple falls to 3rd. In August 2024, Samsung remained #1 and widened its gap over 2nd place. Meanwhile, Apple continued to decline and dropped to third place.
Xiaomi has seen consistent growth and has surpassed Apple as the world's second biggest smartphone maker in August. pic.twitter.
com/CbCj39fLPu — Anthony (@TheGalox_) September 18, 2024 This marks a significant comeback for Xiaomi, as it returns to the second position for the first time since 2021. Throughout 2024, the company has seen a steady rise in sales, bolstered by smart promotions and a strong lineup of affordable devices. In particular, markets like Latin America have responded well to Xiaomi's aggressive marketing strategies, appealing to budget-conscious consumers eager for quality smartphones.
On the other hand, Apple has faced some challenges. Its sell-through volume has fluctuated, partly due to a more limited range of products and the mixed reception of its iPhone 16 series. Recent reports suggest that this new model hasn’t generated the excitement of previous releases, raising questions about its sales potential compared to last year’s devices.
This shift illustrates the hurdles Apple must overcome as the smartphone market evolves, increasingly favoring a variety of affordable options. Xiaomi Overtakes Apple to Become World’s No. 2 Smartphone Brand pic.
twitter.com/808gEPjJQP — Utsav Techie (@utsavtechie) September 18, 2024 Xiaomi's success can largely be traced back to its focus on the entry-level segment, specifically smartphones priced under $200. As many of its key markets recover economically, the demand for budget-friendly phones has surged, allowing Xiaomi to thrive.
By offering feature-rich devices at competitive prices, the brand has carved out a strong niche, particularly against higher-end competitors like Apple. Moreover, Xiaomi has skillfully capitalized on seasonal trends and promotional events to boost its sales, mitigating declines in other areas. By emphasizing value and accessibility, the company has effectively attracted a larger share of consumers who prioritize affordability without sacrificing quality.
Just Published: Xiaomi Overtakes Apple to Become World’s No. 2 Smartphone Brand in Aug Key Takeaways: 📌 @Xiaomi captured the #2 spot for the first time in three years in terms of monthly sell-through volumes. 📌Although Xiaomi’s sales remained flat MoM in August, @Apple 's.
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twitter.com/MieBqsVaLe — Counterpoint Research (@CounterPointTR) September 18, 2024 As the global smartphone market continues to rebound, Xiaomi’s strategies align well with what today’s consumers are looking for. The brand's dedication to innovation and a diverse product lineup positions it as a significant player in the industry.
With a solid grip on the entry-level market and ongoing efforts to strengthen its presence, Xiaomi appears poised for further growth. Xiaomi’s rise to the second spot in global smartphone sales marks a notable shift in consumer preferences and market trends. While Apple navigates challenges with its latest offerings, Xiaomi’s commitment to affordability and value resonates with a wide audience, signifying a pivotal moment in the fast-changing smartphone landscape.
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