With the Black Friday phones deals in full swing, should you wait for the Galaxy S25?

With the Samsung Galaxy S25 on the horizon I look at whether you should wait for the new model, or score a cut-price Samsung Galaxy S24 Ultra.

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Much like we saw in the run-up to the launch, we've reached a time in the year where someone who's looking for a new high-end needs to weigh up whether to buy a current-generation Galaxy phone or wait for the next generation. Specifically, the dilemma this year is whether to get one of the handsets, or wait for the series, which we expect to launch in January or February next year. However, unlike the choice facing iPhone fans, the Galaxy conundrum arises at a time when the have already arrived – Black Friday proper is on November 29 this year – which muddies the waters somewhat.

That’s because there are that feature cut-price Galaxy S24 models, which can make it tempting to jump on them now rather than wait for pricier next-generation phones. So, ? I don’t have an easy answer per se; my broad take would be that if you're in desperate need of a new Android phone, then grabbing a cut-price Galaxy S24 is a very smart move. I’ve used the as a secondary phone alongside my , and I think it's a brilliant do-everything device, so I can absolutely vouch for it.



I also think the standard Galaxy S24 is brilliant, with its slick design and a suite of generative AI features. Samsung Galaxy S24 deals you can buy right now in the US, UK and Australia To buy or not to buy? The rub comes with the fact that the Galaxy S25 series to sure be an upgrade across the board from the S24. It will very likely be evolution over revolution, but some camera tweaks, perhaps a bigger battery, and more power for onboard AI tools, can add up to a significant upgrade.

Furthermore, the Galaxy S24 series were the first phones to introduce , and that came with a few teething issues in that it wasn’t always clear how to access the smart features or how to control them. As such, I suspect the Galaxy S25 series will bring in more neatly integrated AI features that could be better baked into the hardware. My hope is that Samsung’s overall Galaxy AI suite feels more intuitive and easily accessible, with clear notes on what the AI tech is doing and what it isn’t, in the Galaxy S25 than it does in the current-generation Galaxy devices.

To me, this would be a good reason to consider an upgrade, especially as we’ve seen how the series – what’s arguably a second-generation ‘ ’– offers a decent upgrade on the series. So my gut instinct would be to tell you to wait, and if you’re not impressed by the upgrades the Galaxy S25 is sure to offer, you can probably still go for the Galaxy S24, which will almost certainly get a significant price cut post-Galaxy S25 launch; in the unlikely event that the Galaxy S24 is quickly discontinued by Samsung, we’d very likely see retailers try and clear stock by offering units at cut prices. If you have any questions, do let me or the TechRadar phones team know.

And if you’re on the hunt for a great smartphone right now, go and check out our roundup of the ..