1 week Ago
The Japanese holiday of Setsubun is once again around the corner. It’s a traditional festival full of fun activities like scaring small children and eating beans thrown to you. But by far, my favorite things are the ehomaki sushi rolls that come out for one day only.
There are a wide variety of sushi rolls sold and it seems that stores and other establishments all over Japan are in a sushi arms race to make even more decedent and elaborate ones too. In that spirit, Gyukatsu Kyoto Katsugyu is preparing a truly beefy ehomaki that contains a 150-gram cut of slow-cooked sirloin beef rolled up in rice seasoned with sweet & sour ginger, mibuna greens from Kyoto, and yuzu kosho citrus pepper paste, all covered in a sheet of seaweed. Perhaps the only thing higher than the calorie count of this beast is the amount of wordplay that goes into it.
First off, the palindromic name of the vendor, Gyukatsu Kyoto Katsugyu is made up of the word gyu for cattle or beef and katsu which can mean both “cutlet” and the verb “to win” so the business’s name is essentially “Beef Cutlet Kyoto Winning Beef.” ▼ It’s hard to argue with that name. That particular sushi roll is also called a Katsumaki which again has the double meaning of a “cutlet roll” and a “winning role.
” This is in comparison to an ehomaki whose name means “lucky roll” because winners make their own luck. The package also has a space on the label where you can write a message of support and give the Katsumaki to anyone taking an exam, about to play in a pivotal sporting match, or struggling to decide which ehomaki to choose this year. The space is shaped like a wooden ema plaque that people write their wishes on and hang at shrines for good luck.
One Katsumaki will sell for 1,690 yen but is only available by reservation either at your local store or online before Jan 28. But for those of us in Japan, the field of ehomaki choices may be a vast one but you’d do well to choose a Katsumaki from Gyukatsu Kyoto Katsugyu. It’s literally a win-win proposition.
Source: Gyukatsu Kyoto Katsugyu, PR Times Images: PR Times Read more stories from SoraNews24. -- Tokyo to be treated with too many tantalizing ehomaki sushi rolls this Setsubun -- Japanese department store wishes you a good year ahead with 150 types of delicious ehomaki -- Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】.
