Wild co-founders ‘land £100m’ from sale of natural deodorant maker

Childhood friends sell upmarket brand to Unilever, the maker of Dove soap, Axe deodorant and MarmiteBusiness live – latest updatesA pair of UK entrepreneurs selling refillable deodorant cases and manuka honey lip balms made from natural ingredients have reportedly landed a near-£100m payday from the sale of their brand to the global consumer goods group Unilever.Wild, founded by childhood friends Freddy Ward and Charlie Bowes-Lyon, has been bought by Unilever, the maker of Dove soap, Axe deodorant and Marmite. Continue reading...