Why Zerodha Founder Nithin Kamath Keeps His Phone On Silent - Here’s What He Said

Nithin Kamath, Zerodha's founder and CEO, has shared insights into his decision to keep his phone in silent mode at all times. In answer to a question from a user on X (previously Twitter) about the company's policy for delivering notifications and emails to customers, Kamath explained on his personal communication style. He wrote on X, "With everybody chasing "engagement," we seem to have made many things on the internet annoying and unusable.

My own phone is constantly on silent because of annoying calls, notifications, emails, etc. From day one of @zerodhaonline, "don't do unto others what you don't want done unto you" has been at the core of our philosophy. We don't send an email or a notification unless it's important.



Counter-intuitively, this is why people trust us? Not triggering users to trade hurts the business, but in the long run, it's good for the customers." How Users Reacted To Nithin Kamath's post: A user said, "Honestly, most apps seem to shout for our attention, but when you keep it calm and purposeful, you build trust. Zerodha’s approach is a reminder: sometimes, 'less is more' is a strategy for the long run.

" Another user commented, "Well done Nithin bhai. That should be called zero spamming policy. However, Engagement has a different meaning in the content creation world.

"High quality engagement can generate a good amount of revenue on X through the Creator revenue sharing program. Totally agree on this. Not just in broking, every other industry also has this plague and governments have to take stern action on this.

" said another. Get Latest News Live on Times Now along with Breaking News and Top Headlines from Industry, Business Economy and around the world..