2 days Ago By Business Insider
It has been a rough two years in the pre-owned Rolex market. Fuelled by a heady brew of low interest rates, a booming stock market, and roaring cryptocurrency wealth, the resale market for Swiss watches topped out in March 2022 and began a seemingly interminable slide. As the market shows signs of levelling out, some of the highest-flying variants, including several iterations of the Daytona , are worth thousands of dollars less than they were at their peak.
Still, some models are starting to bounce back in value. {"@context":"https://schema.org","@type":"ImageObject","caption":"A Rolex GMT-Master II, nicknamed the Rolex Pepsi","url":"https://cdn.
i-scmp.com/sites/default/files/d8/images/canvas/2024/06/27/6bbf0464-3261-44f8-ba95-dd05309c576a_6454b34b.jpg"} A Rolex GMT-Master II, nicknamed the Rolex Pepsi In a year that has mostly seen prices limp along, one model is bucking the trend with an unambiguously strong performance for the brand: Rolex’s iconic red and blue bezeled GMT-Master II (Ref.
126710BLRO), known fondly as “Pepsi”. “If it has a Pepsi insert on it, I’m gonna sell it for US$1,000 premium over Coke insert,” said Bob’s Watches COO Carol Altieri, referring to the red and black bezel. “Everybody wants that Pepsi insert.
” It’s somewhat fitting that this model is leading the pack. {"@context":"https://schema.org","@type":"ImageObject","caption":"Before the Rolex GMT-Master II, the Rolex GMT was originally designed as a pilot’s watch","url":"https:.
