13 hours Ago By Guardian Nigeria
Music When music meets pageantry By Eniola Daniel 25 December 2024 | 3:25 am Share on Facebook Share on Twitter Share on WhatsApp Share on Telegram All roads led to Kofo Abayomi Street, Victoria Island, Lagos, recently, as it hosted Amstel Malta’s 30th anniversary celebration. The event, which held November 30, 2024, brought together industry leaders, celebrities and consumers in a showcase of the brand’s incredible journey of three decades. Marketing Director, Nigerian Breweries PLC, Emmanuel Oriakhi; actor and model, Idia Aisien; actor Ramsey Nouah; actress Linda Ejiofor-Suleiman and Portfolio Manager, Dark Malts, Nigerian Breweries PLC, Elohor Olumide-Awe at the 30th Anniversary of Amstel Malta in Lagos.
All roads led to Kofo Abayomi Street, Victoria Island, Lagos, recently, as it hosted Amstel Malta’s 30th anniversary celebration. The event, which held November 30, 2024, brought together industry leaders, celebrities and consumers in a showcase of the brand’s incredible journey of three decades. The premium malt drink marked a monumental milestone in its storied existence with the launch of a stylish, sleek new design for its can.
Now taller, trendier and more modern, the new design reflects the brand’s evolution in line with consumer’s taste while staying true to its core values. Portfolio Manager, Dark Malts, Nigerian Breweries Plc, Elohor Olumide-Awe, said though the packaging has evolved, the nourishing contents remain unchanged and Amstel Malta continues to offer the same premium quality malt drink, packed with vitamins and minerals for the perfect balance of nourishment and refreshment. “We are excited to unveil this new sleek can as a key highlight of our 30th anniversary celebrations, a moment that marks not only three decades of excellence but also the beginning of an exciting new chapter for the Amstel Malta brand.
” Also speaking, the Senior Brand Manger, Francis Obiajulu, said: “This sleek design represents more than just innovation; it embodies our commitment to delivering quality and enhancing the everyday experiences for our consumers. This milestone is a celebration of the trust and connection we have built with our consumers over the years, and a reaffirmation of our promise to continue inspiring, refreshing, and delivering excellence for generations to come. “Building on its continued support and investment in the film industry through owned platforms like Amstel Malta Box Office AMBO and its decade-long partnership with the Africa Magic Viewers’ Choice Awards (AMVCA), the brand announced its latest partnership with the MultiChoice Talent Factory (MTF)— a collaboration that aims to empower and inspire the next generation of African creatives and storytellers.
“With these exciting developments – the introduction of its sleek can and its partnership with Multichoice Talent Factory, Amstel Malta continues to showcase its commitment to innovation, excellence, and making a lasting impact in the lives of its consumers.”.
