What's going on with all the celebrity lookalike contests?

Jason Momoa is the latest to face a parade of doppelgangers in a contest.

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By Jogai Bhatt of RNZ In late October, amidst the tensions of a looming United States election, the world witnessed the birth of a new kind of democratic event – the celebrity lookalike contest. It all began with the Timothée Chalamet event in New York, when a bunch of mop-haired, square-jawed lookalikes descended upon Washington Square Park, all for a small trophy, a $50 cash prize, and the knowledge they (vaguely) resemble a Hollywood star. The contest was a raging success; hundreds of onlookers stopped by, there were four arrests, and Chalamet himself even turned up to meet his doppelgangers.

And since then, dozens of copycat lookalike contests have popped up around the world..