‘What shall I wear?‘: I trusted AI to dress me – it was really ageist

THREE KEY FACTS Artificial intelligence use has gone global since the release of OpenAI’s ChatGPT in November 2022. AI is predicted to contribute $26.2 trillion to the global economy by 2030.

Management consulting firm McKinsey & Company report that AI could add US$275 billion ($484.50b) profit to the fashion and luxury industry over the next five years. From creating shopping lists, replying to school correspondence or deciding the best wine to drink at supper, AI has infiltrated every aspect of our lives.



As growing numbers of women outsource life admin to ChatGPT, I wondered whether it could solve the ever-present question, “What shall I wear?” AI’s use in fashion is hotly debated. Some believe AI steals creative jobs, encourages dupes and promotes an algorithmic monoculture on social media, yet management consulting firm McKinsey & Company reported AI could add US$275 billion ($484.50b) profit to the fashion and luxury industry over the next five years.

Aistetic, a University of Oxford spinout, uses AI to build “sizing confidence”, while Amazon launched a “Fit Insights” tool this month. If AI can remove the painful experience of being a small in one store and a large elsewhere – along with the financial and environmental drains of inconsistent sizing (and subsequent hassle of returns) – I’m on board ..