Watchdog takes down ‘mummy makeover’ ads in crackdown against hundreds of cosmetic surgery clinics

Cosmetic surgery clinics are posting adverts which encourage people to rush into major surgery decisions, the UK ad watchdog has said

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The UK advertising watchdog has had to take down hundreds of adverts for cosmetic surgery clinics abroad and weight-loss jabs as dangerous ads target “mummy makeovers”, The Independent has been told. The Advertising Standards Agency is also taking down 100 unsafe or misleading adverts a day for prescription-only medicines, with the majority of action taken against promotions for Botox and weight-loss jabs. The authority said it has been forced to take down hundreds of cosmetic surgery adverts since February this year, following a crackdown on clinics abroad attempting to attract UK patients.

Jessica Tye, investigations operations manager for ASA told The Independent: “They’re running adverts for cosmetic surgery abroad, mostly for clinics in Turkey, but not exclusively ...



Instagram and Facebook seem to be a big space for clinics to use, to attract people.” She said the clinics were: “Using claims or images that would exploit people’s body insecurities, things like talking about mummy makeovers, which is like a package of surgery involving, breast surgery and liposuction. “It’s a really serious operation, so it’s really important that ads for these clinics are not encouraging people to rush into a decision.

” Ms Tye explained problems included adverts’ reference to “promotional offers” and incentives to “act now, so you save money”. “That’s not acceptable when people need to be given time and space to really think about whether this is the r.