Watch it! India having a better time than China with luxury timepiece revolution

Sales of luxury watches in India are hitting record demand in 2024, with significant growth in metro and smaller cities. Brands like Rolex, Montblanc, and Rado report strong performances, driven by rising income levels and an affluent class. Competitive pricing and brand expansion are making these premium timepieces more accessible.

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India's luxury watch market is booming in 2024, defying global trends and experiencing record demand even in smaller cities, according to a ToI report. Sales are up significantly for high-end brands, costing from several lakhs to over a crore rupees. This growth contrasts with weakening sales in China, a key market for luxury goods.

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” Some brands are even facing supply shortages due to the high demand. India's growing affluent class fuels this surge, even prompting some brands to re-enter the Indian market. The upcoming reduction in import duties on Swiss watches, thanks to a trade pact, is expected to further boost sales.

The increased spending is not limited to watches. Neeraj Walia, MD & CEO of Montblanc India , noted, “There is a surge towards purchase of not only our writing instruments, but we are seeing an equally strong traction for watches and leather products. The average selling price is going up, and we have buyers for special editions.

” International brands are also experiencing this positive trend. Rado's Global CEO, Adrian Bosshard, said 2024 will be a "record year" for the brand in India despite global economic challenges. Retailers Art of Time report that some brands saw a 30% growth in sales.

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Similarly, FM International Watches & Jewellery notes growing demand in Pune, Ahmedabad, and Lucknow, with Coimbatore, Ludhiana, and Nagpur emerging as potential markets. Increased access through e-commerce also contributes to this expansion. (with ToI inputs) (You can now subscribe to our Economic Times WhatsApp channel ).