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NEW DELHI: Vodafone Idea is actively working on the ground to strengthen its distribution network, which includes expanding retail footprint, as a part of its strategy to enhance customer experience and drive subscriber growth. “In the coming weeks and months, you will see the establishment of new stores, particularly brick-and-mortar ones in larger towns which will cater to our high average revenue per user (ARPU) and high net-worth individual (HNI) customers,” Vodafone Idea Chief Marketing Officer Avneesh Khosla told ETTelecom in an interview. By increasing our presence in key markets, we aim to better serve our target consumers and capitalize on emerging opportunities, he said.
Advt We are eager to see our investments starting to hit the ground, enabling us to create the right kind of experience for our consumers, he said, adding ultimately, what consumers are purchasing is their network experience. While we have faced challenges because of lack of capital, we are actively addressing these issues and over the past few months, have made significant progress increasing network capacity in various clusters and markets, Khosla said. However, we still need to enhance our physical infrastructure by densifying the network, adding more sites and expanding into new regions.
“The long-awaited launch of 5G is on the horizon. Within the next 45 to 60 days, you will start to see the impact of these developments”, he added. Vodafone Idea to rollout 5G across 17 circles by March: CTO Jagbir Singh Vi is a late 5G entrant due to its financial woes.
Rivals Reliance Jio and Bharti Airtel had commercially launched 5G services in October 2022. See More Details Commenting on subscriber losses, the Vodafone Idea executive said that network densification will enable the company to compete more effectively in the market. “As we expand into new areas, we expect to enhance the quality of our network experience, which will help reduce churn as customer retention improves.
We are optimistic about achieving positive net subscriber growth, especially with the introduction of 5G technology, as there is a segment of customers eager for this service,” Khosla said. Advt Vodafone Idea plans to launch 5G services by March 2025 across 17 circles, starting with Delhi and Mumbai, and is aiming to reach at least 90% of India’s population with 4G coverage by June next year. The company had raised equity funding of Rs 24,000 crore including Rs 18,000 crore from a follow-on public offer.
Majority of the funds will be used to beef up 4G coverage and roll out 5G as it strives to become more competitive against rivals Reliance Jio and Bharti Airtel who had had commercially launched 5G services in October 2022. By Mansi Taneja , ETTelecom Published On Oct 22, 2024 at 07:38 AM IST Telegram Facebook Copy Link Be the first one to comment. Comment Now COMMENTS Comment Now Read Comment (1) All Comments By commenting, you agree to the Prohibited Content Policy Post By commenting, you agree to the Prohibited Content Policy Post Find this Comment Offensive? Choose your reason below and click on the submit button.
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