vivo powers Filipino filmmaker’s climate change advocacy

Award-winning Filipino filmmaker Joseph Abello has turned to the to bring his climate change advocacy to life. Abello, who is known for his thought-provoking films, used the V40 to shoot his latest short film, , for the Oscar M. Lopez Foundation’s Mga Kwento ng Klima (MKK) Short Films 2024.

Abello, who directed the award-winning films and , produced with the V40 to capture the reality of water interruptions in his hometown of Cainta, Rizal. His film aims to inspire viewers to reflect on climate-driven challenges affecting communities across the Philippines. “As a filmmaker, we can influence people through our content.



So, it’s really time to do something more than just fun or more than just content. Do something na may laman, do something that can really influence people for the good,” Abello said. The V40’s advanced camera system, co-engineered with ZEISS, allowed Abello to capture stunning visuals that effectively convey the impact of climate change on Filipino communities.

The film was shot using the vivo V40’s 4K video resolution at 30 frames per second to achieve cinematic quality comparable to high-end cameras. “Using vivo V40 allows me to create a film not just in a budget-friendly way but at the same time, produce a film na yung quality niya parang shoot mo talaga using an expensive filmmaking camera,” he said. The premiere date for the 2024 MKK Short Films is yet to be announced.

Meanwhile, the is now available at vivo stores nationwide and online via the , , and with a starting price of ..