1 week Ago By Sruti Thakur
Virat KohliVirat Kohli is regarded as the most iconic cricketerVirat Kohli is regarded as the most iconic cricketer in the Indian Cricket history. He is known for his vast fanbase. Apart from cricket, Kohli generates his income from various sources like, advertisements, endorsements etcVirat KohliRCB star Virat Kohli declined Puma’s ₹300 crore offer to extend their partnership for another eight years.
RCB star Virat Kohli recently ended his eight-years association with Puma as a brand ambassador. According to sources quoted by PTI, he declined the German sportswear brand ₹300 crore offer to extend their partnership for another eight year.Virat KohliAccording to sources Virat Kohli chose to partner with AgilitasAccording to sources the RCB star has chose to partner with Agilitas a rising Indian sportswear brand, as an investor and co-creator.
Founded in 2023, the company aims to expand globally by leveraging the star power of the celebrated Indian cricketer. Agilitas is backed by Abhishek Ganguly, former Managing Director of Puma India and South-East Asia.Agilitas is currently focused on launching its brand and establishing new retail outlets for One8.
An official announcement regarding the development is expected within the next three months. Agilitas is currently focused on launching its brand and establishing new retail outlets for One8, which was originally trademarked by Kohli in 20166Virat KohliSources revealed financial involvement of Virat Kohli in AgilitasSources revealed financial involvement of Virat Kohli in Agilitas, but they declined to reaveal the amount figures, stating that the amount is substantial. Back in 2017, Kohli had signed Rs 110 crore worth deal with Puma for eight years, which was one of the most significant endorsement in Indian sports during that time.
Virat KohliVirat Kohli is set to take the role of brand ambassador and co-creator for One8.Virat Kohli is set to take the role of brand ambassador and co-creator for One8. The brand is dedicated to become India’s first aspirational label with global potential, focusing on footwear and sportswear.
It will also focus to enter the key markets like the US and UK. In 2023, Agilitas Sports announced its acquisition of Mochiko Shoes, India’s largest sports footwear manufacturer, for an undisclosed amount. In its debut year, the company raised ₹600 crore in funding from Convergent Finance and Nexus Venture Partners, along with an additional ₹30 crore from private investors.
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