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Over the past few years, the alcohol industry in the U.S. has suffered major blows to its sales after experiencing increased demand during the Covid pandemic in 2020.
In 2023, beer sales in the U.S. declined to the lowest in over two decades.
This can be partially attributed to the massive boycott Bud Light faced from conservative consumers that year for “going woke” after it featured Dylan Mulvaney, a transgender social media influencer, in a social media campaign that a $15,000 giveaway. Javascript is required for you to be able to read premium content. Thanks for the feedback.
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