2 weeks Ago
Listen to Story Television personality and actor Uorfi Javed criticised an oral hygiene brand for allegedly asking her to strip for a promotional campaign. The actor shared screenshots on social media and expressed her disappointment, describing the request as invasive and inappropriate. Known for her bold and unique sartorial choices, Uorfi stated that she had never encountered such a situation in her career.
She emphasised the importance of maintaining professional boundaries and expressed her unwillingness to comply with such demands. In the photos shared on social media, Perfora, an oral hygiene brand, asked Uorfi if she "is open to strip". Sharing photos of the chat on her Instagram Stories, Uorfi wrote, "This is crossing every line imaginable @perforaofficial.
In all my experiences with brands, I've never encountered something so invasive. My team will be reaching out. Prepare yourself for the consequences (sic).
" Take a look at the post here: Photo: Instagram/Uorfi Javed Following Uorfi's outrage, Perfora shared a detailed post on their official Instagram handle, clarifying that they did not intend to offend anyone. They wrote, "The last 24 hours have been eventful, to say the least - unexpected and surprising for us. We've received numerous DMs, story mentions, and calls from our brand loyalists, friends, and family regarding the recent situation (sic).
" The note further read, "Yesterday, a renowned public figure shared a series of screenshots in their story, alleging misconduct on our part. We want to clarify that our intention was never to offend anyone. Our goal was simply to collaborate, but unfortunately, the conversation appears to have been misinterpreted.
While we are eager to address everything immediately, we need some time to present our side of the story. We will share more details by tomorrow, 12/12/24 (sic)." They continued, "Over the last three years, we have painstakingly built this brand with immense passion.
As most of you know, we are a purpose-driven and ethically guided brand. Some have called this a "cheap marketing stunt," but we don't believe in doing anything cheap. Marketing or not, please be rest assured that we would never say anything inappropriate to anyone.
We request your patience and cooperation, as always, until we share the complete story. We are forever grateful for your love and support (sic)." Read their full note here: Photo: Instagram/Perfora The incident has sparked online discussions, with many supporting Uorfi's stance against what she described as an unreasonable request.
On the work front, Uorfi Javed was last seen in the Prime Video series Follow Kar Lo Yaar..
