6 days Ago By Oliver Lewis
A poll has revealed that three quarters of Gen Z adults will forgo a main meal in favour of multiple starters when dining out. Over half of those aged 18 to 28 prefer a pick-and-mix dining approach because they crave a variety of flavours. A third also expressed their frustration with having to choose between the things they love, and one in five order a selection to help avoid food envy.
According to the study, young adults were likely to consider themselves 'bothists' those who refuse to settle for just one thing when they can have it all. The study of 2,000 adults commissioned by Cadbury to celebrate the launch of the Cadbury Dairy Milk Biscoff bar, found that those embracing this 'best of both worlds' mindset apply it to everything. It concluded that Brits who see themselves at 'bothists' approach like to book a beach and city holiday or indulge in both sweet and savoury treats.
Even three in 10 apply it when watching TV - switching from bingeing a reality TV show then straight to a highbrow documentary. While people will cycle through listening to an average of four music genres on a regular basis. The research, conducted via OnePoll, also found 52% take this one step further and enjoy doing two activities simultaneously.
For example, four in ten watch TV while scrolling social media, a quarter listen to music while reading, and 18% even watch TV while exercising. A staggering 25% of Brits are redefining multitasking by becoming 'double booked', as they juggle listening to an audiobook while simultaneously reading a physical copy. The tendency to indulge in multiple interests simultaneously has grown, with 41% of the population expressing fatigue over being forced to pick favorites.
Adopting this adaptable attitude is believed to make individuals more versatile and open-minded by 31% of those surveyed, who say it enhances their personal growth and cultural exposure. In an era where choosing between much-loved activities can be daunting, 70% consider embracing both options as the ultimate self-love gesture. Cadbury is championing the 'bothist' approach to life, inviting those who resonate with the term to check out their Instagram for a fun 'bothist' litmus test, joining a community brimming with exclusive updates and tempting product offers.
Connor Gould from Cadbury commented: "We embrace the 'this AND that' attitude. Our new bar is therefore a delicious reflection of this, combining creamy chocolate with the crunch of Biscoff.".
