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UEFA and Meta Commit To Combating Online Piracy UEFA’s competitions are among the most popular sporting events in the world. Unless you are lucky enough to experience them at the stadium, live broadcasts by UEFA’s appointed media partners around the globe remain the best way to enjoy the games at home or in cafés and bars. Through the media rights to its competitions, UEFA provides vital revenue for the well-being of the sport at all levels of the professional and amateur game as well as for grassroots projects across Europe and beyond.
As such, the unlawful and unauthorized streaming of UEFA content is something which European football’s governing body takes extremely seriously. Combatting piracy on social media platforms can present unique challenges unless effectively managed given their substantial reach and easy-to-use functionality. UEFA is pleased that Meta continues to address these risks and has recently worked productively with UEFA to improve products and enforcement on both Facebook and Instagram, including through upgrades to Meta’s content protection tool ‘Rights Manager’.
UEFA and Meta have further collaborated on various measures to combat piracy including in relation to deeper investigation and disruption activities, as well as expansions to Meta’s proactive enforcement programmes. Technologically, Meta has introduced upgrades to assist in the discovery of the sources of piracy as well as improvements to Rights Manager. Meta also announces add.