Trump's tariffs set to drive up bar bills and cut jobs

From Negroni cocktails to Scotch whisky, costs will rise, sales will fall, jobs will be cut, and drinks brands will disappear from U.S. bar menus as a result of President Donald Trump's reciprocal tariffs, industry bodies said on Thursday. Trump set out the latest round of U.S. tariffs on Wednesday, upending a globalised trade system and adding to the stress on the world economy, including on the alcohol sector and its biggest players, such as Diageo and Heineken. In addition to global levies, Trump announced a 25% tariff on beer imports, as well as higher tariffs for EU imports to the U.S., and the alcohol sector is further hit by the inclusion of empty beer cans in existing aluminium tariffs.

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From Negroni cocktails to Scotch whisky, costs will rise, sales will fall, jobs will be cut, and drinks brands will disappear from U.S. bar menus as a result of President Donald Trump's reciprocal tariffs, industry bodies said on Thursday.

Trump set out the latest round of U.S. tariffs on Wednesday, upending a globalised trade system and adding to the stress on the world economy, including on the alcohol sector and its biggest players, such as Diageo and Heineken.



In addition to global levies, Trump announced a 25% tariff on beer imports, as well as higher tariffs for EU imports to the U.S., and the alcohol sector is further hit by the inclusion of empty beer cans in existing aluminium tariffs.

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