2 weeks Ago
By Kap Maceda Aguila “ALL OVER the world, Toyota is taking steps to help reduce the negative impacts to people and the environment to zero. This is achieving zero,” began Toyota Motor Philippines (TMP) President Masando Hashimoto during Toyota’s turn at presenting at the Philippine International Motor Show (PIMS). The company’s messaging has long been consistent with the pronouncements of Toyota Motor Corp.
Chairman Akio Toyoda himself, who has long espoused what he calls a “multi-pathway” to eventual carbon neutrality. Famously pilloried for the erroneous notion that he is against electric vehicles, Mr. Toyoda had, in fact, declared an inclusive app roach — one that takes into consideration the readiness of markets for electrification in its many forms.
At PIMS, TMP showcased some of the vehicles that enshrine this vision. “Guided by this global philosophy, we seek ways to improve lives and society for the future. It is represented by this icon that you can see on a growing number of our products.
If you drive a Toyota car with this badge, you are already part of the solution,” added Mr. Hashimoto. The icon he spoke of is a blue badge that calls to mind the horizon you see when look out of a plane.
Beyond Zero, explained the executive, is not just about seeking to achieve zero carbon, but to “add value beyond it.” Toyota’s innovations in support of Beyond Zero are classified into three silos of innovations: electrification, diversification, and intelligence. Yes, note that electrification is only part of the grand plan.
Expanding the breadth of Toyota’s influence here is Toyota Mobility Solutions Philippines, which offers products and services such as Toyota RentaCar and Fleet360 that challenge the way we look at mobility and should ultimately guide us toward efficiency and sustainability. The TMP head explained that, in the country, “Toyota makes multi-pathway a reality with a diverse range of products that suit the needs of our customers. Our internal combustion engine vehicles, both gasoline and diesel, are always made “ever-better” to be as fuel-efficient as possible.
We offer the widest range of electrified vehicles, with HEVs and BEVs from both Toyota and Lexus brands enabling widespread adoption. This is key to achieving the carbon-reducing benefits of xEVs.”.
