Tottenham and Harlequins have joined forces with sports broadcasters to tackle hygiene poverty this Christmas. Spurs and Quins have signed up to The Multibank’s campaign, which is designed to raise awareness and combat the rising issues of hygiene poverty among young people across the country. Sky, Prime Video, TNT Sports and TalkSport will promote the campaign during their scheduling, while also directing fans to upcoming match-day events.
Tottenham, the first football club to sign up to the campaign, are hosting a match-day fan donation drive on December 1 ahead of their home game against Fulham. Donna-Maria Cullen, executive director at Tottenham, said: “For many years, the club has made donations to its local foodbanks ahead of Christmas in support of the most vulnerable within our community. “We are therefore delighted to be supporting The Multibank in its Christmas campaign around the too often overlooked issue of hygiene poverty.
“We are certain that our football family will unite to ensure young people in our area are able to build their confidence from an early stage in life by having access to basic hygiene products.” Harlequins, the first rugby union team to sign up to the campaign, are joining forces with Tottenham and will host a match-day fan donation drive on December 14 ahead of their game with the Stormers. Andy Carpenter, Quins’ head of foundation, said: “The Harlequins Foundation is the embodiment of the club’s belief to put our communities at the heart of everything we do.
“Given our dedication to working with young people living in the poorest areas to address the deprivation-related challenges they face; it was a no-brainer to be a part of this campaign to support those most in need in our Heartlands. “We’re calling on Quins fans to give what they can when they come to the match on 14th December.” The Multibank’s campaign - led by Kelly Hogarth, the architect of Marcus Rashford’s successful End Child Food Poverty initiative - endeavours to make a difference in the fight against hygiene poverty.
For 46 per cent of households, washing detergent is considered a luxury item on the shopping list, 42 per cents of households are also without deodorant and 400,000 are without soap or toothpaste..
Sports
Tottenham and Harlequins join forces to back hygiene poverty campaign
Spurs and Quins sign up to Multibank campaign supporting young people