1 week Ago By Emma Roth
TikTok will let advertisers when using the platform’s AI ad creation tool. With the integration, advertisers can use Getty’s licensed images and videos to make ads containing AI-generated content, including AI avatars that look like real people. The integration will be available through — an AI-powered video generation tool .
This tool can generate a video based on a product description, add an AI avatar to “speak” about it, and even incorporate AI-powered dubbing in different languages. Advertisers can also use the tool to generate multiple versions of an ad, as well as “remix” an existing one. last year, Getty Images has struck deals throughout the AI industry, giving and of licensed content that’s safe for commercial use.
“This collaboration offers seamless integration into TikTok’s Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can create powerful, engaging TikTok‐first content with ease,” Peter Orlowsky, Getty Images’ senior vice president of global strategic partnerships said in the announcement. /.
