This Akshay Tritiya, Pune jewellers try to woo customers with offers as gold prices surge

Pune: Jewellers in the city are enticing customers with glamorous discounts on making charges and gold rates as they anticipate fewer customers this Akshay Tritiya . Owing to geopolitical tensions, macroeconomic uncertainty and volatile stock markets, the price of gold has escalated over 30% since last year. The price of gold, which stood at Rs 72,000/10g during Akshay Tritiya in 2024, is now hovering at Rs 98,000/10g.

Many Indians consider Akshay Tritiya, which falls on Wednesday this year, an auspicious time to buy gold as well as other precious items. You Can Also Check: Pune AQI | Weather in Pune | Bank Holidays in Pune | Public Holidays in Pune "Demand is low right now. The high prices of gold have scared customers away.



There are a few customers who booked gold purchases one to one-and-a-half months in advance; they will be taking delivery on Akshay Tritiya," said Hasmukh Soni, owner of Alankar Jewellers in Rasta Peth. Besides discounts on making charges, jewellers are also offering special rates to those who make higher ticket purchases. "We are offering a 15% discount on making charges for gold jewellery and no making charges on diamond jewellery.

Demand is low at present, but we hope customers will make some purchases on Wednesday," said Balasaheb Amrale, owner of Amrale Jewellers on Laxmi Road. Kothrud resident Gayatri Joshi said, "We usually purchase gold coins or light jewellery during Akshay Tritiya. But this year, the prices are too high.

We plan to exchange old gold to buy something small as a token purchase." Atul Sinha, COO of CaratLane, said initiatives like the Plan of Purchase scheme, where customers pay for nine months and the company contributes the tenth installment, are helping customers hedge against price volatility and invest in a more structured, affordable way. "This year, we've introduced several customer-centric offers to make the Akshaya Tritiya shopping experience more rewarding.

Customers receive a complimentary 0.5g gold coin on every purchase of Rs 30,000, adding value to their investment. We're also offering six-hour home delivery across major cities and attractive making charges starting from just 6% on our 22KT gold jewellery collection," said Sinha.

Neeti Sharma, a resident of Baner, said, "I am getting married this year, and we will be making some purchases on Akshay Tritiya as it is an auspicious day. We hope to get some good offers on diamond jewellery." Saurabh Gadgil, chairman and managing director of PNG Jewellers, said that while higher prices may moderate volume growth compared to last year, the company expects a rise in value terms.

"Even at these elevated price levels, we are not seeing any selling pressure. While we will have some schemes in place for Akshay Tritiya, discounting is not our primary strategy," he said. The company is offering up to 30% off on making charges for gold jewellery, a 100% discount on making charges for diamond jewellery, and a 0% deduction on old gold exchange.

Namita Kothari, founder at Akoirah, a lab-grown diamond brand by Augmont, said, "We anticipate steady demand, particularly in the lightweight and value-driven segments. To support customers amid the sharp surge in gold prices, we have a special Akshaya Tritiya offer. Customers purchasing jewellery can avail up to 10g of gold at the month's lowest price.

" Pune: Jewellers in the city are enticing customers with glamorous discounts on making charges and gold rates as they anticipate fewer customers this Akshay Tritiya. Owing to geopolitical tensions, macroeconomic uncertainty and volatile stock markets, the price of gold has escalated over 30% since last year. The price of gold, which stood at Rs 72,000/10g during Akshay Tritiya in 2024, is now hovering at Rs 98,000/10g.

Many Indians consider Akshay Tritiya, which falls on Wednesday this year, an auspicious time to buy gold as well as other precious items. "Demand is low right now. The high prices of gold have scared customers away.

There are a few customers who booked gold purchases one to one-and-a-half months in advance; they will be taking delivery on Akshay Tritiya," said Hasmukh Soni, owner of Alankar Jewellers in Rasta Peth. Besides discounts on making charges, jewellers are also offering special rates to those who make higher ticket purchases. "We are offering a 15% discount on making charges for gold jewellery and no making charges on diamond jewellery.

Demand is low at present, but we hope customers will make some purchases on Wednesday," said Balasaheb Amrale, owner of Amrale Jewellers on Laxmi Road. Kothrud resident Gayatri Joshi said, "We usually purchase gold coins or light jewellery during Akshay Tritiya. But this year, the prices are too high.

We plan to exchange old gold to buy something small as a token purchase." Atul Sinha, COO of CaratLane, said initiatives like the Plan of Purchase scheme, where customers pay for nine months and the company contributes the tenth installment, are helping customers hedge against price volatility and invest in a more structured, affordable way. "This year, we've introduced several customer-centric offers to make the Akshaya Tritiya shopping experience more rewarding.

Customers receive a complimentary 0.5g gold coin on every purchase of Rs 30,000, adding value to their investment. We're also offering six-hour home delivery across major cities and attractive making charges starting from just 6% on our 22KT gold jewellery collection," said Sinha.

Neeti Sharma, a resident of Baner, said, "I am getting married this year, and we will be making some purchases on Akshay Tritiya as it is an auspicious day. We hope to get some good offers on diamond jewellery." Saurabh Gadgil, chairman and managing director of PNG Jewellers, said that while higher prices may moderate volume growth compared to last year, the company expects a rise in value terms.

"Even at these elevated price levels, we are not seeing any selling pressure. While we will have some schemes in place for Akshay Tritiya, discounting is not our primary strategy," he said. The company is offering up to 30% off on making charges for gold jewellery, a 100% discount on making charges for diamond jewellery, and a 0% deduction on old gold exchange.

Namita Kothari, founder at Akoirah, a lab-grown diamond brand by Augmont, said, "We anticipate steady demand, particularly in the lightweight and value-driven segments. To support customers amid the sharp surge in gold prices, we have a special Akshaya Tritiya offer. Customers purchasing jewellery can avail up to 10g of gold at the month's lowest price.

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