Third Wave Coffee posts 67% rise in FY24 revenue, but losses double

The WestBridge Capital-backed company spent Rs 12 crore on selling and marketing in FY24 as compared to Rs 2 crore a year ago. Rent costs also surged 88% on year to Rs 81 crore. Total expenses increased to Rs 358 crore from Rs 201 crore.

featured-image

Third Wave Coffee posted a 67% increase in operating revenue for the last financial year ended March 31, but the café chain’s loss nearly doubled because of a significant rise in expenses. The Bengaluru-based company posted a net loss of Rs 110 crore for fiscal 2024, compared with Rs 54 crore the year before, according to its financial statements sourced from Tofler. Operating revenue rose to Rs 241 crore from Rs 144 crore.

Total expenses increased to Rs 358 crore from Rs 201 crore. The company spent Rs 97 crore on employee benefits and Rs 88 crore on cost of materials. The firm had laid off more than 100 employees in December last year after raising $35 million in a funding round led by private equity firm Creaegis in September 2023.



It has so far raised $66 million, as per data intelligence platform Tracxn. The WestBridge Capital-backed company spent Rs 12 crore on selling and marketing in FY24 as compared to Rs 2 crore the prior year. Rent costs surged 88% to Rs 81 crore.

Office Productivity Microsoft Word Mastery: From Beginner to Expert By - CA Raj K Agrawal, Chartered Accountant View Program Web Development JavaScript Essentials: Unlock AI-Driven Insights with ChatGPT By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Tabnine AI Masterclass: Optimize Your Coding Efficiency By - Metla Sudha Sekhar, IT Specialist and Developer View Program Office Productivity Mastering Google Sheets: Unleash the Power of Excel and Advance Analysis By - Metla Sudha Sekhar, IT Specialist and Developer View Program Leadership Crafting a Powerful Startup Value Proposition By - Dr. Anu Khanchandani, Startup Coach with more than 25 years of experience View Program Web Development Advanced C++ Mastery: OOPs and Template Techniques By - Metla Sudha Sekhar, IT Specialist and Developer View Program Finance AI and Generative AI for Finance By - Hariom Tatsat, Vice President- Quantitative Analytics at Barclays View Program Web Development Advanced Java Mastery: Object-Oriented Programming Techniques By - Metla Sudha Sekhar, IT Specialist and Developer View Program Strategy ESG and Business Sustainability Strategy By - Vipul Arora, Partner, ESG & Climate Solutions at Sattva Consulting Author I Speaker I Thought Leader View Program Finance A2Z Of Finance: Finance Beginner Course By - elearnmarkets, Financial Education by StockEdge View Program Marketing Future of Marketing & Branding Masterclass By - Dr. David Aaker, Professor Emeritus at the Haas School of Business, UC Berkeley, Author | Speaker | Thought Leader | Branding Consultant View Program Leadership From Idea to Product: A Startup Development Guide By - Dr.

Anu Khanchandani, Startup Coach with more than 25 years of experience View Program Office Productivity Zero to Hero in Microsoft Excel: Complete Excel guide 2024 By - Metla Sudha Sekhar, IT Specialist and Developer View Program Marketing Performance Marketing for eCommerce Brands By - Zafer Mukeri, Founder- Inara Marketers View Program Web Development Intermediate C++ Skills: Master Pointers, Structures and File Stream By - Metla Sudha Sekhar, IT Specialist and Developer View Program Marketing Marketing & Sales Strategies for Startups: From Concept to Conversion By - Dr. Anu Khanchandani, Startup Coach with more than 25 years of experience View Program Leadership Business Storytelling Masterclass By - Ameen Haque, Founder of Storywallahs View Program Data Science MySQL for Beginners: Learn Data Science and Analytics Skills By - Metla Sudha Sekhar, IT Specialist and Developer View Program Web Development Mastering Full Stack Development: From Frontend to Backend Excellence By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) AI and Analytics based Business Strategy By - Tanusree De, Managing Director- Accenture Technology Lead, Trustworthy AI Center of Excellence: ATCI View Program Artificial Intelligence(AI) Basics of Generative AI: Unveiling Tomorrow's Innovations By - Metla Sudha Sekhar, IT Specialist and Developer View Program Web Development Java 21 Essentials for Beginners: Build Strong Programming Foundations By - Metla Sudha Sekhar, IT Specialist and Developer View Program In April this year, Rajat Luthra, a former head of KFC India and Nepal, took over as the chief executive of the specialty coffee chain , while former CEO Sushant Goel transitioned to a board role. The firm competes with legacy players like Starbucks and Cafe Coffee Day along with specialty coffee brand Blue Tokai.

Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories A major chunk of Third Wave’s revenue comes from beverages and the rest from food and merchandise. On June 18, ET reported about the company’s plan to open 50 stores in its existing markets such as Bengaluru, Delhi, Mumbai and Hyderabad, besides entering new cities like Chennai. Third Wave has more than 110 stores at present, half of which are in Bengaluru.

Rival Blue Tokai has over 130 outlets while Starbucks has more than 400 stores across the country. In FY24, Tata Starbucks saw its operating revenue increase by 12% to Rs 1,218 crore. Starbucks has introduced low-priced offerings to increase footfall at its stores.

Several new-age specialty coffee brands have come up in this space including Slay Coffee, Sleepy Owl Coffee, Hatti Kaapi and Rage Coffee. These chains have drawn investor interest as they scale their operations and experiment with their offerings. On September 26, ET reported that First Coffee, a grab-and-go specialty coffee brand, raised $1.

2 million in a funding round led by South Asia and India-focused venture fund Beenext. In March, specialty coffee chain AbCoffee raised $3.4 million in a funding round led by venture capital fund Nexus Venture Partners, while Subko, a specialty coffee roaster and craft bakehouse, raised $10 million in a funding round led by Zerodha cofounder Nikhil Kamath.

.