The world's best-selling phone: Can you guess which one it is?

New data suggests the world has a new top-selling smartphone — and it’s no surprise which one it is. According to data released this week by Counterpoint Research , the top spot belongs to — drumroll please — the iPhone 15 , Apple's second-newest handset carried 3.5 percent of global market share in the third quarter of 2024.

In second and third place, respectively, are the iPhone 15 Pro Max and iPhone 15 Pro. This isn’t exactly shocking, as Apple has led the pack before. According to Counterpoint’s data, the iPhone 14 was in first place last year, with the iPhone 14 Pro Max and iPhone 14 Pro in second and third place.



What is interesting is that iOS, as an operating system, only has about 19 percent of global market share, per data released by Counterpoint earlier this year. According to the same research, 77 percent of global smartphone users are on Android devices, but since there are so many of those, none of them sell as well individually as the iPhone. The full top 10 is as follows: There may be more Android phones than iPhones on the list total, but Apple landed in the most important spots in the rankings.

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