23 hours Ago
As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum of two, explains why she’s stepping back from the ‘Sephora kids’ trend before it’s too late The trend towards young children using multiple skincare products is worrying “Mum, I need eyelash serum,” said my daughter over breakfast. I was shocked. “You don’t need eyelash serum,” I told her.
“You are six years old.” It was the straw that broke the camel’s back. I didn’t bat an eyelid when she asked if we could buy her friend, also six, a Charlotte Tilbury Hypnotising Pop Shot for Christmas – I assumed it was more about the sparkly gold case the product was in.
Nor did I mind when she wanted a Disney princess eyeshadow palette, or a cute rabbit-shaped Inuwet vegan lip balm, which are scented and free from parabens but look just like lipstick. We’ve had cheap and cheerful kid’s makeup sets from Amazon. I’ve even purchased the pricey French brand Nailmatic’s nail polish that washes away with warm, soapy water – and is safe for children to use – as well as other non-toxic makeup from Miss Nella.
But a product to make her eyelashes appear longer, thicker and healthier? It’s too much..
