Tesco announce festive campaign to raise money for charities

Tesco Express in Westbourne was one of many stores turned into gingerbread to raise awareness for a campaign to help customers 'feed their Christmas spirit'. The national supermarket chain has also announced a 10p donation to Trussell and FareShare for every gingerbread product sold this Christmas season. The Helping Feed Your Christmas Spirit campaign was created to offer a message of togetherness, nostalgia and festive joy and features a short film.

The three-minute film, created by BBH London, follows the story of Gary and his life of ups and downs. (Image: Tesco) Later in the film, Gary's world is turned into a tasty environment as viewers watch his surroundings transform into a magical gingerbread landscape with candy canes and a gingerbread Tesco till. While the.



.. Abigail Kinsella.