5 days Ago By Lauren Hinton
As credit unions face mounting pressure to modernize while controlling costs, Tennessee Credit Union League Chief Revenue Officer David Griffiths offers a practical solution: strategic tech integration. In a detailed discussion with Eltropy, Griffiths shared how credit unions are moving beyond fragmented systems to create more efficient, member-focused operations. “Many credit unions were initially influenced by the fintech buzz, leading to fragmented technology stacks,” said Griffiths.
“One part of the organization would buy something, and then another would buy something else. Suddenly, they’ve got five pieces of software that cost them money for integrations into the core.” Griffiths pointed to several key areas where credit unions can improve operations: Looking ahead, Griffiths stressed the importance of comprehensive digital solutions, particularly for attracting younger members.
“If credit unions want to stay relevant, they must also get younger. They have to have all digital channels. This isn’t just a preference anymore; it’s becoming necessary to meet evolving consumer expectations.
” The discussion was part of Eltropy’s new “ Voices from the League ” initiative, connecting credit union leaders with practical solutions for current industry challenges..
