2 days Ago By Tripp Mickle
After ChatGPT came out in 2022, the marketing team at Reckitt Benckiser, which makes Dettol and Mortein, was convinced that artificial intelligence technology could help its business. But the team was uncertain how, so it turned to Boston Consulting Group for help. Reckitt’s request was one of hundreds that Boston Consulting Group received last year.
It now earns a fifth of its revenue — from zero just two years ago — through work related to AI. “There’s a genuine thirst to figure out what are the implications for their businesses,” said Vladimir Lukic, Boston Consulting Group’s managing director for technology. Microsoft boss Satya Nadella: Big Tech’s Age of AI has turned into a boon for corporate consultants.
Credit: Bloomberg The next big boom in tech is a long-awaited gift for corporate consultants. From Boston Consulting Group and McKinsey to IBM and Accenture, sales are growing and hiring is on the rise because companies are in desperate need of technology Sherpas who can help them figure out what generative AI means and how it can help their businesses. While the tech industry is casting about for ways to make money off generative AI, the consultants have begun cashing in.
IBM, which has 160,000 consultants, has secured more than $US1 billion ($1.5 billion) in sales commitments related to generative AI for consulting work and its watsonx system, which can be used to build and maintain AI models. Accenture, which provides consulting and technology servic.
