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Tata Motors, India’s largest commercial vehicle manufacturer, has announced its association with Jamshedpur FC, one of India’s premier football clubs, as the official automobile partner for the next three editions of the Indian Super League (ISL). During these upcoming seasons, Jamshedpur FC will promote Tata Motors’ Intra range of pick-ups, engineered to perfectly suit the needs of customers looking for higher load carrying capacity and better driveability. Commenting on the announcement, Mr.
Shubhranshu Singh, Chief Marketing Officer, Tata Motors Commercial Vehicles, said, “Football is more than just a sport, it brings people together. As Jamshedpur is the cherished home ground of the Tata group, we are happy to associate with Jamshedpur FC – one of the strongest teams in the Indian Super League. This partnership between Tata Motors and Jamshedpur FC is a natural fit, as both entities represent the spirit of ‘Har Din Jitaye’ or ‘Win Everyday’.
Just as Jamshedpur FC strives for victory on the field, our Tata Intra is designed to help our customers achieve daily wins in their businesses. The Intra, with its promise of uninterrupted operations and higher profits, mirrors the dedication and performance of the Jamshedpur FC team. We look forward to a successful collaboration that celebrates the pursuit of excellence.
” Jamshedpur FC’s Chief Executive Officer, Mr. Mukul Choudhari, said, “We are delighted to extend our partnership with Tata Motors as Jamshedpur FC’s official automobile partner for the next three seasons of the Indian Super League. This collaboration has been an integral part of our journey since the club’s inception, and it is an honor to promote Tata Intra Trucks, a brand that symbolizes reliability and innovation.
Together, we aim to continue our growth both on and off the field, while engaging our passionate fans with the values we share.” As part of this partnership, Jamshedpur FC’s official kit for the upcoming season will prominently feature the Tata Intra logo on the sleeves of the match jerseys as well as on the team’s shorts. Additionally, Tata Intra advertisements will be showcased on LED perimeter boards during all Jamshedpur FC home matches.
Jamshedpur FC is one of India’s premier football clubs, setting a benchmark for professionalism by winning the ISL League Winners’ Shield in the 2021–22 season, their first major trophy. The club enjoys strong support, with an average attendance of 20,000 spectators at ISL matches. Jamshedpur FC also stands out as the only Indian club to own its stadium, the JRD Tata Sports Complex, and boasts separate training facilities for both its senior and youth teams.
Built on Premium Tough design philosophy, the Intra has been popular in its segment for its superior driving comfort, fuel economy and offers excellent customer experience. Tata Intra comes with a promise of superior performance, faster turn-around time and maximum earning potential for its owners. The Intra is available in five variants – V10, V20 Bi-Fuel, V30, V50 and V70, with varied deck configurations and is ideal for wide variety of applications.
About Tata Motors Part of the USD 165 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market. Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea.
By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework. With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries.
As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence. About Jamshedpur FC Jamshedpur Football Club was incorporated in 2017 and is a fully owned subsidiary of Tata Steel Limited. The club plays in the top tier of India’s football ecosystem, the Indian Super League (ISL) with the vision of producing top players for club and country and developing the community it works with.
Jamshedpur FC won the ISL League Winners’ Shield during 2021–22 season, their first trophy and becoming only the third club to win the League Winners’ Shield after FC Goa and Mumbai City FC. Since its inception in 2017, Jamshedpur FC has averaged an impressive attendance of around 20,000 per match in the ISL, making it one of the best-attended football clubs in the country. Jamshedpur FC is the only club in India with its own stadium, operating from the JRD Tata Sports Complex in Jamshedpur.
The club also boasts dedicated training facilities for both its senior and youth teams, setting a high standard for infrastructure in Indian football. Jamshedpur FC comes with a robust youth development, grassroots and coach education programme, where it has achieved massive success and engagement. The club has set up 9 football schools in Jamshedpur with over 800 kids engaged and another 5000+ kids engaged via football festivals across the state of Jharkhand.
The programme has also seen a collaborative effort with Tata Steel Foundation’s 25 Football Training Centres in the Kolhan Region of Jharkhand where over 2500 kids are trained regularly. The club’s commitment to develop football in the region also included creating 200 coaches in the region via various coach education programmes..
