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One of America’s favorite Tex-Mex-inspired eateries has dropped its own meal deal, boldly following others into the most recent round of . On June 27, Taco Bell announced the debut of a new $7 Luxe Cravings Box, which the chain says will satiate the public’s hunger for “quality, full-sized fan favorites at an affordable price.” It follows the launch of similar low-cost offers at chains like , , and more.
Taco Bell’s limited-time meal deal features a Chalupa Supreme, a Beefy 5-Layer Burrito, a Double Stacked Taco, chips and nacho cheese sauce, and a medium fountain drink all at a 55% discount. “With the launch of the $7 Luxe Cravings Box, we’re giving consumers our most craveable items at an affordable price point,” Taylor Montgomery, Taco Bell North America’s CMO, said in a press release. Montgomery continued, adding that “Our Cravings Value Menu is one of the leading value menus within the industry, offering 10 items at under $3, because we believe consumers shouldn’t have to choose between affordability and abundance.
” Taco Bell isn’t new to the value wars. Its newer in January and features the Spicy Potato Soft Taco, Cheesy Fiesta Potatoes, Cheesy Double Beef Burrito, 3-Cheese Chicken Flatbread Melt and the $1 Cheesy Roll Up. In April, the chain a limited-time $5 Taco Discovery Box on Taco Tuesdays through June 4.
That deal came with a crunchy taco, a Doritos Locos Taco, a Cantina Chicken Crispy Taco and a medium drink. Washington, D.C.
native Jos.