SZA Is Launching A Cruelty-Free Lip Gloss Line, ‘Not Beauty,’ As A Pop-Up On Her Tour With Kendrick Lamar

Getty ImageWith so many recording artists getting into the beauty and cosmetics business, the market is getting awfully crowded. That isn’t stopping SZA, who is setting her own offering to the space apart with an eye-catching name, Not Beauty, and one hell of a soft launch.Not Beauty will start with lip gloss in three colors — In The Flesh, Strawberry Jelly, and Quartz — hosted at pop-up shops at her Grand National Tour stops with Kendrick Lamar, with plans to expand the line to include lip stains, lip liners, and lip creams.

The line is touted in a press release as “vegan” and “cruelty-free,” and was inspired by SZA looking for products that worked well for her while being a cosmetics novice.A statement from SZA reads, “Not Beauty wasn’t about me trying to enter the beauty market, it’s about me filling a need, it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date. There was nothing that existed that did that for me and also made me feel moisturized.



I don’t know much about much, but I know a lot about lips, and I feel like Not BeautY is not beauty. It is just something that I wanted to share that worked for me and I hope works for you. It’s really well-made.

It’s awesome.”The pop-up shops will be open to all fans, even without a show ticket, at the following tour stops:04/19/2025 — Minneapolis, MN @ U.S.

Bank Stadium04/23/2025 — Houston, TX @ NRG Stadium04/26/2025 — Arlington, TX @ AT&T Stadium04/29/2025 — Atlanta, GA @ Mercedes Benz Stadium05/03/2025 — Charlotte, NC @ Bank of America Stadium05/05/2025 — Philadelphia, PA @ Lincoln Financial Field05/08/2025 — East Rutherford, NJ @ MetLife Stadium05/09/2025 — East Rutherford, NJ @ MetLife Stadium05/12/2025 — Foxborough, MA @ Gillette Stadium05/17/2025 — Seattle, WA @ Lumen Field05/21/2025 — Los Angeles, CA @ SoFi Stadium05/23/2025 — Los Angeles, CA @ SoFi Stadium05/24/2025 — Los Angeles, CA @ SoFi Stadium05/27/2025 — Glendale, AZ @ State Farm Stadium05/29/2025 — San Francisco, CA @ Oracle Park05/31/2025 — Las Vegas, NV @ Allegiant Stadium06/04/2025 — St. Louis, MO @ The Dome at America’s Center06/06/2025 — Chicago, IL @ Soldier Field06/10/2025 — Detroit, MI @ Ford Field06/12/2025 — Toronto, ON @ Rogers Centre06/16/2025 — Hershey, PA @ Hersheypark Stadium06/18/2025 — Washington, DC @ Northwest StadiumYou can find more info here..