2 weeks Ago
Food delivery major Swiggy has introduced an invite-only membership called One BLCK, which will be a tier above its existing loyalty programme. The new scheme offers benefits such as on-time delivery guarantee and complimentary cocktails, drinks or desserts for dining-out customers. “We are thrilled to introduce Swiggy One BLCK , designed to provide an elevated experience for users who demand the highest levels of service, convenience and exclusive privileges from Swiggy,” said cofounder Phani Kishan.
“Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalized care. With this launch, we’re setting a new benchmark for premium memberships in the industry.” This offer is available for invitees only at a price of Rs 299 for a 3-month plan.
The offer will be rolled out in phases across India. Swiggy launched its loyalty programme One in 2021, followed by a low-frills version called One Lite in 2023. Entrepreneurship Building Your Winning Startup Team: Key Strategies for Success By - Dr.
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Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Swiggy's rival, Gurugram-based Zomato , also runs a loyalty programme - Gold - for food delivery and dining out, while Mumbai-based quick commerce firm Zepto has its Zepto Pass programme . Zepto is now expanding its presence in 10-minute food delivery. Earlier on Wednesday, CEO Aadit Palicha said the platform is launching a standalone app for its food delivery business Cafe.
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