2 hours Ago
Online food ordering and delivery platform Swiggy has acquired Team Mumbai in the World Pickleball League (WPBL), India’s first and only global franchise-based pickleball league. Cofounded by former Indian tennis players Gaurav Natekar and Arati Ponnappa Natekar, the inaugural season of the WPBL is set to take place from January 24 to February 2, 2025. Pickleball is among the fastest-growing sports globally, thanks to its accessibility for players of all ages.
This sport has become a popular recreational and lifestyle activity. Swiggy’s Mumbai team is the second team announced by WBPL after the Chennai franchise owned by actor Samantha Ruth Prabhu . The first edition of the World Pickleball League will take place in Mumbai.
Speaking about the acquisition of the Mumbai team in the World Pickleball League, Rohit Kapoor, CEO of Swiggy Food Marketplace, said, "When we started discussing pickleball internally and our association with it, my joke was achar bina khaana kya! Look, it's a fun, easy game to play for most people. And I can see food stalls, a happy game and the whole family there for a great weekend. We fit right into this scenario and deliver joy to folks, as per usual.
This partnership with WPBL and Mumbai is Swiggy being part of what makes the city and indeed the world go round. Which is our way.” Gaurav Natekar, cofounder and CEO of WPBL, stated, “We strongly believe that the World Pickleball League can become one of India’s best and most popular leagues in the next 3-5 years.
Brands like Swiggy coming on board as team owners for the World Pickleball League is a true testament to how the sport and the league is vibing with the masses." Data Science SQL Server Bootcamp 2024: Transform from Beginner to Pro By - Metla Sudha Sekhar, IT Specialist and Developer View Program Office Productivity Excel Essentials to Expert: Your Complete Guide By - Study At Home, Quality Education Anytime, Anywhere View Program Web Development Java 21 Essentials for Beginners: Build Strong Programming Foundations By - Metla Sudha Sekhar, IT Specialist and Developer View Program Leadership Crafting a Powerful Startup Value Proposition By - Dr. Anu Khanchandani, Startup Coach with more than 25 years of experience View Program Web Development A Comprehensive ASP.
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