SURVEY REPORT: Network modernisation – How AI and data layers unlock fresh revenue potential

This report is based on the views of just under 300 telco executives on how they are monetising data and its effectiveness in supporting their strategies, while highlighting the challenges of integrating AI-generated data and APIs into existing systems. Many businesses still view AI primarily as a network monitoring tool, indicating it hasn’t matured enough for fault prediction or self-healing capabilities.The findings disclose the view that generative AI’s role in personalising customer experiences is underutilised, with most seeing its value in automating support, how trust and automation are increasingly critical for customer loyalty and how system compatibility, budget constraints, outdated infrastructure and a growing talent shortage are major barriers to network modernisation and effective data utilisation.

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