2 weeks Ago By LW
or the second year in a row, the has smashed the all-time viewership record. for . That's up from last year's , proving the game's appeal is stronger than ever-even in an era of cord-cutting.
The audience peaked at a staggering a number that would make any advertiser drool. Streaming's on fire, but TV still dominates included streaming figures from and the N , with -a sharp increase from previous years. alone accounted for , showing that free, digital access is drawing in massive audiences.
That said, While streaming is climbing, the majority of fans still flipped to or to watch the action unfold in real-time. Did the blowout even matter? Unlike last year's dramatic overtime thriller, this was . The jumped out to a , making the second half .
But that . The combination of likely kept viewers glued to their screens-even if the game itself wasn't the most thrilling contest. Trump, Taylor, and the ultimate Super Bowl side show Speaking of star power, became the first sitting president to attend a , adding a historic political twist to the event.
Meanwhile, relationship with tight end continued to be a major subplot. Swift's presence has already brought , and the was no different. And then there was , which drew -a testament to how much the is as much about the spectacle as it is the sport.
So, where does the NFL go from here? With three straight years of the remains an untouchable ratings juggernaut. Advertisers paid up to , and based on the numbers, they probably got their money's worth. Next year's will shift to , followed by and .
If trends hold, expect even bigger numbers-especially if the game is actually close..
