5 days Ago By SCMP Style Reporter
From now until February 1, the exhibition showcases the brand’s commitment to quality and craftsmanship through traditional and contemporary designs embodying the spirit of good fortune It may be King Fook Jewellery’s 75th anniversary this year, but the brand’s creations – in precious metals and fine gems – have a timeless beauty. Having built its reputation on integrity, diligence and professionalism, King Fook has redefined jewellery craftsmanship over the years, creating pieces with enduring elegance and sophistication. To mark this significant milestone – and with the price of gold reaching all-time highs – King Fook is holding a gold exhibition at its flagship store in Central, until February 1, 2025.
Customers who spend a specified amount during the exhibition period can enter the Luck Knocks at Your Door lucky draw, the grand prize being 15 999.9 chuk kam (99.99 per cent pure gold) bars weighing in at 75 taels – one tael for every year of the brand’s history – and worth over HK$1.
8 million. To qualify for a lucky draw ticket, customers must make a net purchase of HK$30,000 in jewellery or HK$50,000 in gold products at designated King Fook or Masterpiece by King Fook boutiques. Each additional HK$5,000 spent earns another ticket, with no cap on entries; repair services are excluded.
Receipts can be accumulated from the same store on the same day. The draw will take place on February 12, with the winner announced on February 18. Besides showcasing the grand prize, the exhibition features a selection of chuk kam products designed to embody the spirit of good fortune.
From traditional wedding accessories to contemporary pieces, the show highlights King Fook’s commitment to creativity and craftsmanship. Highlights include a chuk kam necklace from the Blessing range of the Bliss collection, adorned with six gold coins, a lucky charm and a ruyi knot. Charm bracelets feature playful motifs like a lucky cat, as well as intricately designed symbols intended to evoke fortune and happiness.
The Gold for Diamond collection showcases meticulous Italian craftsmanship, merging the allure of 999.9 gold with sparkling diamonds. With playful design elements – think puppies, butterflies, hearts and clouds – these pieces are versatile enough for everyday wear.
King Fook’s 999.9 chuk kam Chinese zodiac medallions are another highlight, featuring detailed relief patterns for each sign along with the brand’s double horse logo. Encased in protective capsules, these medallions make excellent gifts or collectibles.
Symbolising abundance, the 999.9 chuk kam Lucky Tree Ornament includes a round lucky bag inscribed with the Chinese character for “fortune”..
