13 hours Ago By James Manning
Disney+ has unleashed its new take on an iconic Australian sports advertisement. The “I’d Like to Stream That” campaign for Disney+ has officially rolled out across broadcast, BVOD, YouTube, OOH, display and socials, and showcases premium and high-quality shows for adults – including hundreds of films and series that many may not expect on the platform. Recent data from Telsyte ranks Disney+ as the third-biggest streaming platform in Australia with over 3m subscribers.
“I’d Like to Stream That” expands the playing field for Disney+ by showcasing the diverse and premium content available for a wide range of audiences, such as global Emmy-winning hit series The Bear , Only Murders In The Building , Taylor Swift | The Eras Tour (Taylor’s Version) and Shōgun , as well as locally produced series The Artful Dodger . The new campaign throws back to the iconic 90s AFL ad and stars some of Australia’s most recognisable names in sports – Andrew Gaze (Australian basketball Hall Of Famer), Rob Whittaker (former UFC Middleweight Champion), Jack Ginnivan (AFL Premiership player), Lydia Williams (Matildas legend), Steven Bradbury (Gold Medallist), Tayla Harris (AFLW icon) and Christian Petracca (AFL Norm Smith Medallist). Each sports star highlights content available on Disney+ that they would like to stream.
The Walt Disney Company Australia and New Zealand senior vice president and managing director, Kylie Watson-Wheeler , said: “We’re excited to share this campaign that showcases Australian sporting heroes sharing their love for the incredible content available on Disney+. This campaign challenges perceptions of what to expect while also highlighting its relevance to local Australian audiences.” The campaign was developed in-house by The Walt Disney Company Australia marketing, creative and production teams.
Disney+ is the dedicated streaming home of The Walt Disney Company’s 100 years of best-in-class content, including iconic brands and franchises – Disney, Pixar, Marvel, Star Wars and National Geographic – as well as an expansive general entertainment offering which includes content from FX, Searchlight, Hulu and more. See also: Telsyte SVOD report – Ad-supported tiers grow, Total subscriptions up 4% to 25.3m.
