1 week Ago By Kim Min-jee
SPC Group is taking steps to introduce the excellence of K-bakery to the world and expand its exports by tapping into the Eastern European market. The company announced on September 23 that from September 19 to 21, President Heo Jin-soo held the 'Paris Baguette Europe Leadership Meeting' in Prague, Czech Republic, during which plans for expanding into the Eastern European market as part of global business strategies were discussed. On September 19 and 20, President Heo hosted the 'Paris Baguette Europe Leadership Meeting', where he explored ways to expand exports and secure distribution channels in Eastern Europe with Jack F.
Moran, SPC Group’s Head of Europe, among others. On September 19, Heo also had a separate meeting with Jan Michal, Director of the CzechInvest Agency, to discuss trends and strategies related to the investment market. Additionally, he met with officials from Czech financial authorities and major banks to assess the market conditions in Eastern Europe and the potential for expanding K-bakery exports.
Furthermore, on September 20, as part of President Yoon Suk-yeol's economic delegation visiting the Czech Republic, Heo attended the 'Korea-Czech Business Forum'. There, he discussed enhancing economic security and promoting cooperation and investment between Korea and the Czech Republic with local business leaders and government officials. Heo Jin-soo, President of SPC Group, stated, "Participating in this economic delegation offers an opportunity to promote K-Food in Eastern Europe and explore new markets.
We aim to invigorate the national economy through increased exports.".
