Sophie Monk shows off ‘100% wholesome nudie shots’ via Bench Media and Circul8

Juice brand nudie has teamed up with Sophie Monk for a cheeky new campaign, ‘100% wholesome nudie shots’.Developed by media agency Bench Media and creative agency Circul8, the campaign sees Monk show off nudie shots across social channels.While a ‘nudie shot’ normally comes with a content warning, but the nudie juice shot range is designed to support a healthy lifestyle on the go.

The 60ml juice shots contain nothing but real ingredients with pre- and pro-biotics that support immunity, digestion and overall wellness.“We’re beyond proud to launch this campaign with the one and only Sophie Monk,” Emilie Durand, head of nudie brand (Juice) said. “Her cheeky humour is perfect for giving Aussies a nudge to take their health seriously – just not too seriously.



“The campaign is all about shaking up the functional drinks space, making wellness fun, effortless, and ridiculously tasty. This is one nudie shot nobody will regret!” she explained.The campaign kicks off with a OOH teaser campaign across high impact poster sites in Sydney and Melbourne with Monk introducing the new nudie shots to her social media followers.

The teaser campaign sets the stage for a broader paid media rollout across Meta and TikTok to amplify engagement and drive excitement and awareness among target audiences.Out-of-Home screens will be used near key retail locations to drive impulse purchases during grocery runs. Additionally, strategic placements in fitness centres will connect with health-conscious Aussies in a fitting environment.

Nate Vella, brand strategy lead at Bench Media, said: “We’ve been delivering effective and innovative media solutions for nudie for almost three years now.“This campaign launch is an important new product offering for nudie and the media strategy and execution have been built around the audience to maximise impact and engagement with the creative idea, from street posters through to OOH and social.”Alana Stocks, founder and managing director, Circul8, said: “We know it’s harder than ever to get people’s attention, especially in social.

But we also know humour and fame cuts through.“This campaign is the perfect blend of the cheeky tone nudie is known for, delivered by the perfect person for the job Sophie Monk. This is the first of many great campaigns to come since winning the pitch for the nudie business earlier this year.

”The campaign runs from 2 April to 30 June, just in time for a health boost before the colder months to keep those winter nasties at bay.CreditsBrand: nudieGeneral Manager: Samantha HutsonHead of Brand (Juice): Emilie DurandBrand & Creative Manager: Amarna JonesMedia Agency: Bench MediaBrand Strategy Lead: Nate VellaPerformance Project Lead: Jamison MilessisCreative Agency: Circul8Founder & Managing Director: Alana StocksCreative Strategy Partner: Phil WatsonHead of Operations & Delivery: Audrey WigstenHead of Digital & Design: Neil NeelanCinematographer: Jarryd SinclairDigital & Social Media Manager: Kate McGregorKeep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.The post Sophie Monk shows off ‘100% wholesome nudie shots’ via Bench Media and Circul8 appeared first on Mediaweek.

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