1 week Ago
Mumbai: Sony Pictures Networks India (SPNI), under its new CEO Gaurav Banerjee , is undergoing a strategic overhaul to revitalise the company, with one of the primary focuses being to revamp Sony Entertainment Television (SET), its flagship Hindi general entertainment channel (GEC), according to multiple executives familiar with the developments. SET holds only 8% of the market, trailing behind competitors like Star Plus, Colors, and Zee TV. While SET has a strong lineup of non-fiction shows such as Kaun Banega Crorepati (KBC), Shark Tank India, and MasterChef, it lacks a strong fiction show, a staple for Hindi GEC audiences.
Banerjee, with over a decade of experience managing Hindi and regional entertainment channels as well as Disney+ Hotstar's entertainment portfolio, is expected to address this content gap. "SPNI's main problem is content. That is one of the key reasons the Sony top brass picked him to succeed NP Singh.
The company's fortunes in India are to a large extent linked to SET's turnaround," said a high-level media executive on condition of anonymity. As part of its revamp strategy, several underperforming shows Kavya, Jubilee Talkies, and Pukaar have been axed, and SET is airing reruns of those shows alongside new episodes of its popular non-fiction show, Kaun Banega Crorepati. Banerjee's second priority is to strengthen SAB TV, which had an 18% market share of the pay Hindi GEC market during weeks 34 to 37.
To bolster SAB TV, the company has moved Shrimad Ramayan from SET to SAB, positioning it as a family entertainment channel, while SET remains a premium Hindi GEC. Artificial Intelligence(AI) Java Programming with ChatGPT: Learn using Generative AI By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Artificial Intelligence(AI) Basics of Generative AI : Unveiling Tomorrow's Innovations By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Artificial Intelligence(AI) Generative AI for Dynamic Java Web Applications with ChatGPT By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Artificial Intelligence(AI) Mastering C++ Fundamentals with Generative AI: A Hands-On By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Artificial Intelligence(AI) Master in Python Language Quickly Using the ChatGPT Open AI By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Office Productivity Zero to Hero in Microsoft Excel: Complete Excel guide 2024 By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Astrology Vastu Shastra Course By - Sachenkumar Rai, Vastu Shashtri View Program Data Science SQL for Data Science along with Data Analytics and Data Visualization By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Web Development A Comprehensive ASP.NET Core MVC 6 Project Guide for 2024 By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Office Productivity Mastering Microsoft Office: Word, Excel, PowerPoint, and 365 By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Marketing Digital marketing - Wordpress Website Development By - Shraddha Somani, Digital Marketing Trainer, Consultant, Strategiest and Subject Matter expert View Program Web Development Mastering Full Stack Development: From Frontend to Backend Excellence By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Finance Financial Literacy i.
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P. Gupta, Professor: Department of Finance and Business Economics, University of Delhi View Program SPNI is also exploring organic and inorganic opportunities in regional TV entertainment . Experts believe it is essential for SPNI's future expansion.
"Regional entertainment particularly South has been driving linear TV's growth even as the Hindi market is seeing a decline. SPNI cannot afford to ignore this space," a media expert said. In sports broadcasting , SPNI plans to focus on cost-efficient properties, avoiding the financial losses associated with major sports events.
It holds rights to cricket boards in England, New Zealand, and Sri Lanka and premium football and tennis properties like UEFA and Roland Garros. "SPNI will consider bidding for Asian Cricket Council rights only if it makes financial sense," said a sports expert. On streaming front, SPNI will focus on non-fiction content for SonyLIV.
It is well-positioned to lead in non-fiction segment with properties like KBC, MasterChef, and Shark Tank. (You can now subscribe to our Economic Times WhatsApp channel ).
