Smart to fuel mobile growth in 2025 with 5G expansion and customer focus

Smart Communications is gearing up for continued mobile growth in 2025 by expanding its 5G network and prioritizing customer satisfaction. “On top of the network rollout itself, focusing on seamlessness of coverage and customer satisfaction is paramount,” said Anastacio R. Martirez, Smart’s Chief Operating Officer, adding that seamlessness or network ubiquity is vital in conveying topnotch customer experience.

“Our network should be where people live, work, play, and travel.” Smart is making 5G more accessible by rolling out new sites in key areas like and launching affordable 5G-enabled devices like the and . This strategy, combined with a strong 5G presence in major event venues like the Smart Araneta Coliseum and the Philippine Arena, is driving significant growth in mobile data revenues.



In the first nine months of 2024, mobile data revenues surged by 5% to Php 55.2 billion, driven by increased data traffic and a growing subscriber base. Active data users stand at 41.

2 million, while mobile data traffic increased by 10% year-on-year, supported by the rollout of new sites and capacity expansion of existing LTE sites. This growth is attributed to and the availability of affordable 5G devices. Smart enhancing its 5G network aligns with the PLDT Group’s broader goal of delivering a superior customer experience across the Philippines.

Smart’s mobile network covers 97% of the population and is part of the Philippines’ largest integrated network that includes PLDT’s extensive fiber infrastructure..