2 days Ago By Jerome García
In the digital world, advertising is everywhere. From and even smartphone apps, ads can be found almost everywhere. To target specific customers, companies often sell customer data as a way to reach different audiences.
While that’s not unusual in some cases, when it comes to , such ads can have a detrimental effect. This week, a recognizable betting and gaming company was after a regulatory body uncovered that it . The case involved , trading as .
ICO Receives a Complaint Filed by Clean Up Gambling The popular brand appeared in the sights of the (ICO), an executive non-departmental public body, sponsored by the Department for Science, Innovation and Technology in the UK, after a , a non-profit campaign that encourages the reform of the gambling regulations in Great Britain to ensure sufficient protection. In its complaint, Clean Up Gambling alleged that “people’s personal information to target vulnerable gamblers.” The ICO confirmed Tuesday that it .
However, the ICO also found another practice it . Upon analyzing Sky Betting and Gaming, the regulator found out that the operator leveraged certain personal data through cookies . “ “ Having a Choice for Advertising Cookies Is Important , ICO’s deputy commission, spoke about the targeted advertising many people receive online.
He explained that such targeted ads may not bother some people but in more sensitive cases, such as health symptoms or gambling, many people may not want to share their personal information from being used by advertisers. Bonner spoke about the ICO’s ongoing efforts to ensure the country’s top 100 websites use cookies for advertising purposes in compliance with the regulations. Out of 100, the regulatory body uncovered issues with .
The owners of those websites were approached and asked to make changes to the use of advertising cookies. Surprisingly, out of the 53 websites made the relevant changes and ensured their compliance. Bonner explained: “I’m pleased to see changes being made as a result of our intervention, with or making improvements to gain people’s consent.
” Sky Betting and Gaming Resolved the Issue In the case of Sky Betting and Gaming, the brand took . In , the operator changed its policies related to cookies, effectively complying with the regulations. In light of this, the ICO issued only a .
Back in 2022, Sky Betting and Gaming was fined over . At that time, the UK gambling regulator, the Gambling Commission, fined the operator ($1.5 million) due to breaches related to .
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