Should you buy into the hype surrounding jelly blushes? Professional make-up artists weigh in

To identify the origins of viral beauty trends of today is to acknowledge the formidable hold that K-Beauty continues to have on global markets. In fact, 2025 alone is evidence enough that the Hallyu wave shows no signs of ebbing. See: the sudden horde of PDRN formulas stemming from Western brands; an emphasis on holographic highlighters on #BeautyTok that was first glimpsed on our favourite K-Pop idols; and even the return of bold lip hues at the fall/winter 2025 runway shows that occurred in conjunction with the launch of ultra-pigmented water tints from Korean beauty powerhouses Clio and Dasique respectively.

A never-ending cycle, if you will, propelled along by the emergence of even more innovative tech and products. The latest of which has caught our attention? Jelly blushes. View this post on Instagram A post shared by 퓌 fwee official (@fwee_makeup)Packaged in dainty pots and designed to grant a healthy, dewy flush of colour to skin, it’s safe to say that jelly blushes comprise the texture du jour of the beauty realm.



With brands such as Fwee, Hince, and Rom&Nd having already launched their own iterations, it is only a matter of time before more of these bad boys make their way to our sunny shores. It does, however, beg the question: is it the best fit for our climate and most skin types?Wiggle, wiggleThe short answer is yes. “Jelly blushes can work in Singapore, but it is also really dependent on application technique,” shares Rolana Lim, professional make-up artist.

“Because of its high-pigment and tint-like formula, using a brush and blending immediately helps individuals achieve an even, natural look. Most of them also comprises an aloe-infused formula, which provides a cooling effect that feels refreshing in the heat.” Fiona Bennett, another professional make-up artist, agrees.

“I do feel that jelly blushes can be handy to use in Singapore as the ones I have used have amazing staying power,” she states. “It stains the skin rather than sitting on top of make-up, so it’s actually perfect for Singapore’s climate. However, it really depends on which product you’re using.

Do note that it can also be hard to use because it doesn’t blend as easily as cream or powder options, so you need to work fast before it dries.” View this post on Instagram A post shared by 롬앤 romand official (@romandyou)Surprisingly, jelly blushes are suitable across oilier skin types as well, though some prep work is required to ensure the longevity of the look. “I’d say setting the edges with a bit of powder helps prevent slipping,” Lee points out.

And if shine is a concern, layering a light powder blush on top balances the glow while keeping the colour in place.”Bearing this in mind, it seems that the general consensus is that jelly blushes can work for local audiences, with a caveat that it is also dependent on the product and ingredients list itself. Luckily for you, Vogue Singapore is here to help.

Below, a curation of the most standout formulas as tried-and-tested by members of the beauty team. Happy shopping. The post Should you buy into the hype surrounding jelly blushes? Professional make-up artists weigh in appeared first on Vogue Singapore.

.