1 day Ago
In a surprising turn of events, Shakib Khan's long-delayed film "Antaratma" has been removed from Star Cineplex just a day after its release. The film, completed four years ago, was abruptly added to the Eid lineup without prior marketing, raising eyebrows in the industry. While other Eid releases were in full promotional swing, "Antaratma" seemingly appeared out of nowhere, with its teaser, song, and trailer dropping within hours of each other.
Even Shakib Khan and the film's cast remained largely silent about its release. Despite its low-key debut, the film managed to secure screenings in 21 theatres, including both multiplexes and single screens. However, weak audience turnout forced Star Cineplex to drop it on its second day.
This year's Eid saw six films hit theatres, including Shakib Khan's high-budget "Borbaad", which has clearly won over his fanbase, leaving "Antaratma" struggling at the box office. The film is also underperforming in single-screen cinemas. Directed by Wajed Ali Sumon, "Antaratma" was initially released in two Star Cineplex branches—Bashundhara City and Sony Square—with two daily screenings each.
The film was scheduled to run until April 3, but due to poor audience response, it was removed a day earlier. Star Cineplex's senior marketing official, Mesbah Ahmed, confirmed the decision, stating, "If a film doesn't attract audiences, we replace it with screenings of movies that are in demand. Since 'Antaratma' was pulled, other films have gained more shows.
" Among them is Shakib Khan's "Borbaad", which has seen an increase in screenings. This year's Eid releases, including "Daagi", "Jongli", "Jinn-3", and "Chokkor 302", are all competing for screen space, and with "Antaratma" out of the race, the remaining films are gaining ground. In a surprising turn of events, Shakib Khan's long-delayed film "Antaratma" has been removed from Star Cineplex just a day after its release.
The film, completed four years ago, was abruptly added to the Eid lineup without prior marketing, raising eyebrows in the industry. While other Eid releases were in full promotional swing, "Antaratma" seemingly appeared out of nowhere, with its teaser, song, and trailer dropping within hours of each other. Even Shakib Khan and the film's cast remained largely silent about its release.
Despite its low-key debut, the film managed to secure screenings in 21 theatres, including both multiplexes and single screens. However, weak audience turnout forced Star Cineplex to drop it on its second day. This year's Eid saw six films hit theatres, including Shakib Khan's high-budget "Borbaad", which has clearly won over his fanbase, leaving "Antaratma" struggling at the box office.
The film is also underperforming in single-screen cinemas. Directed by Wajed Ali Sumon, "Antaratma" was initially released in two Star Cineplex branches—Bashundhara City and Sony Square—with two daily screenings each. The film was scheduled to run until April 3, but due to poor audience response, it was removed a day earlier.
Star Cineplex's senior marketing official, Mesbah Ahmed, confirmed the decision, stating, "If a film doesn't attract audiences, we replace it with screenings of movies that are in demand. Since 'Antaratma' was pulled, other films have gained more shows." Among them is Shakib Khan's "Borbaad", which has seen an increase in screenings.
This year's Eid releases, including "Daagi", "Jongli", "Jinn-3", and "Chokkor 302", are all competing for screen space, and with "Antaratma" out of the race, the remaining films are gaining ground..
