1 day Ago By Natasha Lee
The Seven Network has inked an exclusive media rights deal with Commonwealth Sport to become the official Australian broadcast partner for the next two Commonwealth Games Glasgow 2026 and the yet-to-be-confirmed host of the 2030 edition.The agreement spans broadcast, digital, connected TV, subscription services, radio and social platforms, ensuring the Games will be live and free for all Australians via Seven and 7plus.Glasgow gears up for global showcaseWith more than 3,000 athletes from up to 74 nations and territories competing across 10 sports, including record-setting Para sport events, the deal represents a significant play for Seven’s sport and advertising strategy.
“Sport is part of Seven’s DNA,” said Seven West Media (SWM) CEO Jeff Howard, citing the Games as a complement to Seven’s stacked 2026 slate that includes AFL, cricket, NFL and LIV Golf.Seven’s commercial director of sport, Renee Quirk, said the partnership “reflects our commitment to giving all Australians access to the biggest and best sport, for free.”Sports broadcaster, Bruce McAvaney‘A privilege to bring it home’Broadcast icon Bruce McAvaney called the event “spine-tingling”, evoking memories of Aussie sporting legends and highlighting the Games’ emotional resonance with audiences.
“Since we first competed in the Games almost 100 years ago, this event has been near and dear to Australians.“Superstars have emerged: a 16-year-old Cathy Freeman and Hayley Lewis, just 15, at the 1990 Games in Auckland. We witnessed Raelene Boyle’s awesome swansong in Brisbane and shared the emotion as Kerryn McCann won the marathon at the MCG in 2006.
It was spine-tingling to watch Oli Hoare run down two world champions to win the 1500m in Birmingham,” he said.Meanwhile, Commonwealth sport CEO Katie Sadleir said the deal affirms the value of a “reimagined Games model” for a sustainable sporting future.“Seven’s long-term commitment shows the belief our valued commercial partners have in our reimagined Games model, with Glasgow 2026 a bridge to the Games of tomorrow, an important first step in our journey to reimagine and redefine the Games as a truly collaborative, flexible and sustainable model for the future; one that minimises costs, reduces the environmental footprint, and enhances social impact.
”Phil Batty OBE, chief executive of Glasgow 2026 Commonwealth Games, also welcomed Seven on board.“We are absolutely delighted to welcome Seven to Glasgow 2026 as the official Australian broadcast partner. As a longstanding partner of the Games, their commitment to 2026 and 2030 demonstrates the renewed importance of the Games globally to spectators and athletes.
“Working with Seven, this is an incredible platform to showcase Glasgow 2026, Scotland and world-class sport,” he said.While Ben Houston, president of commonwealth games Australia, acknowledged the value of the continued partnership, saying “we are delighted that Seven will be the Australian broadcast partner for Glasgow 2026 and the 2030 Commonwealth Games”.Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.
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