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TuSimple Holdings said on Thursday it would rebrand as CreateAI and pivot from autonomous trucking to AI gaming technology , marking an attempt by the once-prominent self-driving truck startup to make a comeback. CEO Cheng Lu told Reuters in an interview that the move into gaming and animation technology represented a natural evolution of the company's capabilities, though the transition comes after two years of setbacks and regulatory challenges. Founded in 2015, TuSimple attracted investments from Chinese internet giant Sina Corp and global heavyweights such as Nvidia, Volkswagen and UPS.
But the self-driving truck developer's fortunes reversed in 2022 when U.S. regulators began probing its Chinese connections, triggering boardroom disputes.
Early this year, the company said it had decided to delist from Nasdaq, fewer than three years after raising $1.35 billion in an April 2021 initial public offering. Lu said management had in March proposed the AI gaming pivot to the board, which approved the strategic shift.
The company cited third-party reports valuing the global gaming market at $200 billion in 2023, according to a business plan document sent to Reuters. Entrepreneurship Building Your Winning Startup Team: Key Strategies for Success By - Dr. Anu Khanchandani, Startup Coach with more than 25 years of experience View Program Astrology Vastu Shastra Course By - Sachenkumar Rai, Vastu Shashtri View Program Office Productivity Excel Essentials to Expert: Your Complete Guide By - Study At Home, Quality Education Anytime, Anywhere View Program Artificial Intelligence(AI) Basics of Generative AI: Unveiling Tomorrow's Innovations By - Metla Sudha Sekhar, IT Specialist and Developer View Program Office Productivity Zero to Hero in Microsoft Excel: Complete Excel guide 2024 By - Metla Sudha Sekhar, IT Specialist and Developer View Program Legal Complete Guide to AI Governance and Compliance By - Prince Patni, Software Developer (BI, Data Science) View Program Web Development A Comprehensive ASP.
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David Aaker, Professor Emeritus at the Haas School of Business, UC Berkeley, Author | Speaker | Thought Leader | Branding Consultant View Program Data Science SQL Server Bootcamp 2024: Transform from Beginner to Pro By - Metla Sudha Sekhar, IT Specialist and Developer View Program Data Analysis Learn Power BI with Microsoft Fabric: Complete Course By - Prince Patni, Software Developer (BI, Data Science) View Program The rebranded CreateAI will focus on video game and anime production and publishing, leveraging its newly developed image-to-video AI model, Ruyi, for content development, the business plan document shows. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories The company has 270 employees globally, including research and content production teams across China, Japan and the United States..
